Bright Food officially launches its Global Food Integration and Distribution Platform “The Smart Chain”

November 6, 2019, Shanghai, China -The Bright Food Group (“Bright Food”) launched its Smart Chain Global Food Integration and Distribution Platform at the second China International Import Expo. Mr. Shi Mingfang, the chairman of Bright Food, connected a world map puzzle together with other distinguished leaders, to symbolize the launching of “The Smart Chain”, a data infrastructure platform that links Bright Food across the world. “The Smart Chain” is comprised of a Global Food Integration and Distribution Platform, a Big Data platform, and  a Food Brand Database Information platform, each providing it’s own business critical value to Bright Food. The platform provides integration across the following key categories: industrial, food products, finance, and information management to simplify Bright Food’s trade process for global buyers and sellers as an efficient one-stop service. eCOM Information Technology (Shanghai) Co., Ltd. ("eCOM") has spearheaded the implementation for three core sections of the platform, including Bright Food’s overseas procurement, Hong Kong operational integration, and its China domestic distribution data collaboration. The platform is cooperatively built by both parties and powered by the eCOM Trade Platform and eCOM Registry Block Chain solutions.

Photo of Mrs. Yu Lu, vice president of native produce and livestock of China Chamber of Commerce for importers and exporters of food, Mr. Shi Mingfang, Chairman of Bright Food, Mr. Liu Ping, CEO of Bright Food, and other distinguished leaders

Bright Group relies on its overseas enterprises to expand the international distribution channels, focusing on B2B businesses, and dedicated to building a deep and thorough one-stop distribution platform while expanding and strengthening its domestic distribution business. This approach actively promotes China’s “Belt and Road” initiative, cooperating with Bright Food’s global resources to realize its vision of “Headquartered in Shanghai, serve Eastern China, and radiantly shine throughout the country (China)”. eCOM’s Trade Platform is connected with the network of "Belt and Road" node countries, and has deep penetration in international connectivity. The highly matched business scenarios and strategic directions of between Bright Food and eCOM have opened a new chapter for a strong and effective bilateral cooperation.

Bright Food leaders and eCOM executives

After the launching ceremony, Bright Food and eCOM executives engaged in a deeper discussion to expand the success of “The Smart Chain”. Bright Food representatives are Mr. Wu Tonghong, executive director and president of Bright Food, Mr. Qing Xia, chairman of Bright Food International Trading, and Mr. Hongsong Zhong, general manager and board member of Bright Food International Trading, while eCOM representatives are the chairman Mr. Manuel Fong Jr, and managing director Mr. Horace Mak. Bright Food leaders expressed their gratitude to eCOM’s team for their hard work on the platform’s implementation, and sincerely recognize and praise eCOM’s professionalism throughout the project.

“The Smart Chain” aims to provide one-stop intelligent solutions to integrate upstream and downstream resources and connect various distribution channels. eCOM leverages its accumulated deep industry experience in cross-border trade and big data to build the platform and create a value chain for Bright Food International’s entire industry. eCOM’s qualified experience and unique domain knowledge also stems from its various clients in logistics, shipping, terminal, manufacturing, retail, government and other industries. As a leading big data integration and big data infrastructure provider, eCOM provides global business intelligent data visbility, data interconnectivity, e-commerce, and supply chain solutions built on blockchain, AI, EDI, and API technologies.

eCOM and Bright Food representatives

eCOM dedicates itself to meaningful and collaborative relationships. With Bright Food, eCOM allocated on-site professionals to fully understand Bright Food’s various needs and business scenarios. Through its detailed analysis, eCOM professionally suggests and builds key business models based on the actual needs and strategic direction of Bright Food. The Smart Chain Platform, powered by the eCOM Trade Platform and eCOM Registry blockchain solutions, provides real-time trade processing with trusted data enablement within the trading community. It also performs real-time visibility in logistics, finance, customs, and international connectivity. Combined with big data aggregation and big data analysis at Bright Food’s global, national, and enterprise levels, the platform efficiently shortens trade cycles and effectively manages the risk of trade finance. 

eCOM management and project team

Through the official launch of "The Smart Chain", Bright Food will be committed in the long run to promoting global food industry exchanges and collaboration, while eCOM will continue to drive the platform with its professional technology and services.